Optimize your way to profitability
BriteRouter is a comprehensive application that automates the process of optimal cost routing. This process is sometimes referred to as Least Cost Routing (LCR), however, this is a misnomer as cost is not the only factor in routing a call; quality and other criteria are also considered.
The objective of BriteRouter is to increase Carrier profitability by reducing costs through the selection of optimal routes that reflect lower cast and higher quality.
In most countries there are multiple vendors for both domestic and international call traffic. Each new entrant creates a more competitive alternative and thus the whole industry has become streamlined in terms of pricing. This puts pressure on each operator to take a closer look at their profit margins and try to maximise use of their network while offering even more competitive prices to their interconnecting partners.
Needless to say, this creates and environment of change as Carriers are continually offering and negotiating new rates. It almost creates a need for a spot market for international prices, where Carriers can exchange minutes online. This is an area where BriteSoft™ is moving towards.
Although a Carrier may acquire new rates regularly, even on a daily or hourly basis, there is a great deal of work to be done before the network and switches are actually changed to reflect the new routes negotiated by the business. Doing this manually is almost an arduous task and as the move toward the spot market becomes ever so closer, a manual process becomes close to impossible.
BriteRouter provides a high level of automation that allows business personnel to carry out their duties through effective use of technology. Its processes help take Carriers from the point of negotiation to the point of switch implementation by facilitating decision making and removing the bottlenecks that prevent Carriers from maximising their profits.
The BriteTrader and BriteRouter processes combined provide the end to end business process by allowing the trading (buying and selling) of minutes in the international market. Then, an environment is created where all this data can be analysed and synchronised with downstream systems and eventually an optimal route (cost, quality and volume commitments considered) generated. The final step is the automatic generation of MML (Man Machine Language) to update the switches with the new routes.
The user will have the capability to override the automatically generated optimal route in order to fulfil service level agreements with interconnecting partners or to honour the volume commitments agreed to. All such changes will be logged and preserved for future reference.
